第15章 诱敌深入(1 / 2)
过去那些过不去的人
断断续续单身
1047 字
2022-05-06
第15章诱敌深入
“哦?明显不平等的条件,还全盘接受?”老人家用主杯点着茶,问道。
“从维纳近两年的财报来看,他们的财务负债一直在增加,现金流量、净利润率都在下降。传统油车上的利润已经难以支持他们进一步开拓新能源的战场,因此维纳才会在新的领域上迟迟无法突破。这样下去,他们不用几年就会失去在行业内的影响力。我猜想,他们想趁着还有话语权,利用优势地位以低价购得杰瑞的产品,维持现有生产线近两年的生产,再要了我们的许可从而在技术上走捷径,弥补新能源和电车方面研发的空白,最后拉我们垫背用他们分出来的现有生产线完成产品更新换代。”
吕履继续说道:“全盘接受,是诱敌深入的缓兵之计,维纳想着眼前能占尽的便宜,就不那么好拒绝我们提出的条件。而我想提出的条件,正是想利用他们所剩不多的影响力,为杰瑞所用。”
老人家不慌不忙,喝了一口茶后说:“讲讲看。”
“其一,以对零配件的装配熟练度为由,要求新产品的生产线也由我们接管,保留他们的品牌名称在先权,要求在交叉给杰瑞的知产中,加入他们在制动方面的技术许可。其二,新能源和电车的很多标准还没有制定,因此我们最重要的条件,是要求维纳将杰瑞的技术规格,在未来推荐写入新能源电车行业标准。”
老人仅是皱了皱眉头,并未作声,久久才询问道:“风险呢?”
“风险有两方面,一方面是接管生产线带来的成本,另一方面,并不能排除维纳过河拆桥的可能。”吕履看老人家没有要打断的意思,解释说道:“本身接管生产线,就是为了我们能在成熟的整车生产线上积累经验,再加上,制动技术本可由油车和电车共用,维纳在制动方面的成熟技术可以补齐杰瑞自主品牌的短板。我们近几年在新能源上的突破,除了电车发动机、电池包等纵向技术上的延伸外,还包括光伏、风力等横向技术上的拓展,国家在这一块的补助非常多,如果尝试和沃德威合作,即可大幅度降低这部分的成本风险。”吕履看老人仍打算听下去,就继续道:“维纳的竞争力已然不足,因此留给他们利用影响力的时间也不多,假设他们用我们的技术许可研发产品后做了改良,又或者是找了其他厂家合作,拒绝以我们的规格进行标准注入,那我们仍具备根据暂行标准调整现有产品规格的能力,并且毕竟技术在杰瑞手里,那么落后的行业标准也不用多久就会被自然取代。”
“这样就万无一失了?”老人放下手中的杯子,眼中不见了先前的亲切,倒是多了几分坚毅。
“最坏的情况,是通过技术许可和新品牌让维纳快速完成了产品迭代,顺利抢占了这部分新市场,稳固其话语权。下一步就是摆脱对杰瑞的技术依赖,利用自身优势对新能源电车重新洗牌,到时候杰瑞就变成了被动的一方。想要留有后手,除非...”
“恩?”老人倒掉了杯中的剩余,慢慢提起茶壶,烫着杯子问。
“除非我们接管生产线完成合作品牌之余,增加产量,顺势推出自主品牌。另外,我们可以在交叉许可的具体年限上做出限制,卡在新品牌项目上市前后,收回技术许可。既不违约,又能在策略上保持灵活度。”
“或者索性不完成合作项目,只推出杰瑞的品牌。”老人家把茶均匀地筛洒在烫好的两个杯子中,然后把其中一杯递到了吕履面前。
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