第219章新一年的计划(2 / 2)

众人就在现场围成一个圈,沈言开口说道“贾工的进度比我想的要快,那我们就要有焦虑感,这让我压力很大啊。”

众人当沈言在开玩笑,一起呵呵笑了起来。

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众人笑完,沈言接着说道“目前最紧要的两个问题,一个是关于推广宣传的问题,一个是关于挑选自营品牌的问题。”

“我先说一下推广宣传这一块,中部五省市我希望你能全覆盖式跑一跑。”

“等会,你的意思是分片区?一步步推进?”蒋婉问道。

沈言苦笑道:“首先我们没有面向全国铺开的实力,全国铺开,你知道需要多少人力物力吗?这还不包括广告宣传费用,随便都是按亿计算的。其次我们是主打的是自营,这对于仓储要求将是天文数字,同时我们的网站载荷也达不到要求,是这样吧,贾工?”说到这,沈言看向贾旺春。

贾旺春点了点头算是回应。

“所以你猜选择一个片区一个片区的推广?”

“我们没有实力去央视打广告,没有那么多人力资源去全国搞地推,所以只能这样一步一步稳扎稳打,一个片区一个片区辐射。”

“这样要到猴年马月去了?”江敏之有些不解地问道。

沈言看向江敏之说道:”“三年时间,要是能在东南西北加上江州,建立五个大型中心商务仓,基本就离成功不远了。”

说完又对着蒋婉说道:“推广这一块交给你了。”

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蒋婉咋了咂舌说道“你得给我一个思路吧?”

“首先捆绑经营,与一些流量较大的网站合作,如某浪等门户网站、社区等等,为其会员提供服务,将社区上的用户引到咱们网站,转化成客户,再经过客户的口碑宣传,二次传播出去。”

“其次线上推广,主要是在各大论坛、主流网站、返利网站刊登广告,甚至与竞争对手合作,进行搜索引擎优化,不断增加流量和订单。以上两点你应该熟,自己和杨老师沟通,成立新的推广部,你负责把关。”

“第三点线下推广,主要是在人群密集地如地铁站、公交车、小区等投放广告,让优品汇走进更多人的生活中,这一点店非你莫属。”

“看似褒扬,实则是准备让我下苦力,你真是一点不手软啊。”蒋婉白了沈言一眼。

“这家伙最擅长这一招,男人不当人,女人当男人使。”江敏之一席话让众人都哈哈笑了起来。

沈言瞪了一眼江敏之:“你的任务也来了,从会议结束开始你就要开始去找供应商,和蒋姐一样团队自己建,人员杨老师帮你招,后续慢慢磨合,总之在五一之前我要看到超过一千品牌,一万种货品上线。我不管你是直接采购也好还是拿代理权,总之要物美价廉,你懂我的意思吗?就是我们要保证比线下卖的便宜还要质量不比线下差。”

“不是吧?这么夸张?”江敏之苦着脸问道,他没想到自己的任务比蒋婉还要重。

“就问你行不行?”沈言盯着江敏之问道,这活还真要一个有人脉关系,敢打敢拼的人去干。

求收藏,求银票,求追读!

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